2017年08月25日

the Ever-Growing Sophistication

New Levi's Lawsuit Exposes the Ever-Growing Sophistication of Counterfeiters

Imagine that you head online in search of a pair of vintage-looking Levi’s, which have swiftly emerged as the latest must-have jeans, thanks to the resurge of retro styles on the runway and redone denim a la Vetements. Bloomingdales has sold out of your size, but you locate the exact same pair on what appears to be a perfectly legitimate – even sophisticated – e-commerce site for almost exactly the same price.

The website – which showed up towards the top of your Google search for “Levi's 501 Skinny Jeans” – bears photos that seem completely legitimate. The site makes you walk through all of the security measures that you would on Amazon or even Levi’s own site. It displays all of the indicia of authenticity and security that you have come to associate with authorized retailers, including the Visa®, MasterCard®, and/or PayPal® logos, and even includes the customary little customer service popup that allows you to chat with one of the site’s employees about sizing and/or the time frame for the delivery of your order.

You were not on the hunt for a fake pair of jeans, and yet, that is what you ended up with because – even with all of these valid-looking factors at play – what was not necessarily obvious from the looks of or even the experience provided by that website: It is nothing more than a sophisticated front for the sale of counterfeit jeans.

And it is just one of hundreds of perfectly legitimate-looking websites that Levi’s is currently fighting in order to “combat counterfeiting of its registered trademarks” and to “protect unknowing consumers from purchasing counterfeit Levi’s products over the internet.”

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タグ :fashion


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